Kriti Sanon's Raksha Bandhan ad removed amid backlash over actress' outfit
In response to public backlash, a jewellery brand has pulled its Raksha Bandhan advertisement featuring actress Kriti Sanon, whose outfit sparked controversy. Kriti stood by her clothing choice, highlighting the festival's emotional significance over fashion. The brand issued a heartfelt apology for any offense caused, reaffirming their reverence for Indian culture and traditions during this…
Raksha Bandhan 2026 is set to be celebrated on August 28 in Delhi and much of North India. This date is determined by the Purnima tithi, which begins on August 27 but continues into the following morning. The festival is traditionally observed on the full moon day of the Hindu month of Shravan. However, the Purnima tithi overlaps with the Bhadra Kaal period, which is considered inauspicious for performing ceremonies.
As a result, the main shubh muhurat for tying Rakhi falls from 5:57 am to 9:48 am on August 28, after Bhadra has ended. This window lasts approximately three hours and 51 minutes. Families who cannot complete the ritual during this morning window still have alternatives according to traditional timing divisions such as the Aparahna and Pradosh periods.
While some panchangs may list the festival date as August 27, the official celebration is on August 28.
Written by urgent.news from Live Mint's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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