Kriti Sanon's Raksha Bandhan ad removed amid backlash over actress' outfit
In response to public backlash, a jewellery brand has pulled its Raksha Bandhan advertisement featuring actress Kriti Sanon, whose outfit sparked controversy. Kriti stood by her clothing choice, highlighting the festival's emotional significance over fashion. The brand issued a heartfelt apology for any offense caused, reaffirming their reverence for Indian culture and traditions during this…
A day after actress Kriti Sanon addressed backlash over her outfit in a Raksha Bandhan advertisement, the jewelry brand behind the campaign has removed the ad. The company released a statement expressing respect for Indian culture, traditions, and festivals. Kriti first responded to the criticism on August 25 via an Instagram post.
In the Raksha Bandhan ad, she wore an off-white outfit consisting of a bralette-style blouse, a cape, and a draped skirt, which sparked controversy regarding appropriate attire for the occasion. The brand issued an apology through Instagram on Wednesday, stating that the ad had been removed from all media platforms if it unintentionally offended anyone.
Kriti argued that the essence of festivals lies in emotions and traditions, not clothing. She explained that Raksha Bandhan is a bond of protection, and the prayer and promise extend beyond a brother-sister relationship, including her dogs. The actress also questioned the practice of judging a woman's connection to her culture based on her clothing, emphasizing that culture and traditions reside in the heart, not in one's neckline.
Written by urgent.news from Times of India's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
