Kriti Sanon's Rakhi ad pulled by jewellery brand after controversy

Jewelry company GIVA has taken down its Raksha Bandhan advertisement showcasing actress Kriti Sanon following social media backlash over her attire. In the ad, Sanon appeared in an Indo-Western outfit consisting of a bralette-skirt combination with a cape, tying a Rakhi to her brother and pet dog. The video sparked outrage from social media users who criticized her choice of clothing during a traditional festival and objected to her tying a Rakhi on a dog.

BJP MP Kangana Ranaut even called the outfit "intentionally creepy." GIVA issued a statement clarifying that they had no intention of disrespecting Indian culture or traditions and withdrew the ad from all media. Actress Sanon defended her outfit, emphasizing that the true essence of festivals lies in the emotions and meaning behind the traditions rather than the clothes worn.