Kraft Heinz is packing its bags for a new listing on the NYSE

In 1886, Henry Heinz, a traveling salesman, crossed the Atlantic with his tinned goods and introduced his tinned baked beans to London's Fortnum & Mason department store, marking the beginning of a gourmet journey across Europe. Today, nearly 140 years later, Kraft Heinz controls nearly half of Europe's ketchup sales, selling over 650 million bottles annually.

Despite facing difficulties in Europe, including underinvestment, tight household budgets, and the rise of private-label goods, the company has found success in this market. Europe serves as a testing ground for Kraft Heinz's products, as the continent's diverse markets and cultural nuances provide a unique opportunity for products to evolve and succeed globally.