Indian jewellery ad pulled after backlash over actor's outfit
Kriti Sanon has defended the ad in which she was seen celebrating the upcoming Hindu festival of Rakhi.
An Indian jewelry brand has withdrawn their promotional video for the upcoming Hindu festival, Rakshabandhan, following criticism over the attire worn by the female actor. The ad showed renowned Bollywood actress Kriti Sanon observing the occasion by tying a thread called Rakhi around her brother's wrist. Sanon, dressed in a cropped top, skirt, and cape, addressed her detractors on Tuesday night, asserting that "culture and traditions are in a woman's heart, not in her neckline!"
The controversy ignited earlier on Tuesday when actress and BJP member Kangana Ranaut labeled the ad "intentionally creepy" and questioned the appropriateness of Sanon's outfit, asserting that she should not be seen in a bikini or underwear while tying the Rakhi. Her remarks sparked a backlash on social media, with some users describing her top as a bralette and arguing that the pairing of a revealing outfit with a sacred event was insensitive.
However, Sanon also garnered support from Congress MP Rahul Gandhi, who defended her right to choose her clothing. The brand, Giva, announced the pull of the ad on Wednesday, stating that their intention was not to offend and that they respect Indian culture and traditions.
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