How to watch Apple's iPhone 18 Pro & iPhone Ultra launch live
The foldable iPhone Ultra and iPhone 18 Pro launch is coming. Here's how and when to watch the event live. Render of rumored iPhone 18 Dark Cherry color Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra. The presentation will also be Apple's first major product event after new CEO John Ternus takes over on September 1. The company will follow…
Apple will unveil new products at an event on September 9, according to multiple sources. The company is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra. This event marks new CEO John Ternus's first major event, as he takes over on September 1.
The presentation will be prerecorded and streamed live, with an in-person component at Apple Park. Viewers can watch the event live on YouTube, the Apple website, and Apple TV. According to 9to5Mac, the iPhone Ultra's foldable display is expected to be virtually crease-free. The Korea Times reports that the launch will be a crucial landmark for Apple, as it challenges Samsung Electronics' dominance in the foldable smartphone market.
The event will start at 10 a.m. PT, and Apple has released a livestream link on its YouTube channel. The company has also promoted the event with artwork featuring the text "Surprise and shine" and the Apple logo with a glowing neon effect, as reported by Mashable.
Brief written by urgent.news from AppleInsider, Tom's Guide, 9to5Mac, The Korea Times, Mashable — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.
