Honda eyes U.S. to build newest factory, top executive says
The carmaker is seeking to expand its lineup of gas-electric hybrids models from 2030.
Honda Motor is eyeing the United States as a potential location for its newest factory, according to a senior executive from the Japanese automaker. The decision comes as part of a strategic shift aimed at expanding Honda's lineup of gas-electric hybrid models, with plans to introduce 15 new hybrids by March 2030, primarily targeting North America.
This move follows the company's recent cancellation of three battery-electric models for the US market, as it navigates a changing automotive landscape. In its quest to recapture its past success, Honda is now focusing on hybrid and traditional internal combustion engine models, which have proven popular with American consumers concerned about gas prices.
The company, which built its reputation on models like the Accord, a well-engineered and efficiently designed vehicle, has faced challenges in recent years in recapturing that formula in its most important market.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
