Hey AI! India's shoppers have a new shopping buddy
India's shoppers are increasingly embracing artificial intelligence as a shopping companion, according to recent survey findings. A staggering 92% of urban Indian consumers have used AI tools for shopping in the past month, highlighting the growing impact of AI in product discovery, recommendations and purchasing decisions. The survey, presented at the NIQ Insight Summit India 2026, revealed that 93% of consumers are interested in using AI-powered tools for household shopping in the future, while 87% are comfortable receiving AI-powered product recommendations.
This shift towards AI in shopping is driven by the rapid growth of quick commerce and the emergence of Gen Z as India's biggest spending cohort by 2030.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
