Here’s how many foldable iPhones IDC expects Apple to ship in one year
As Apple reportedly gears up to announce its first foldable iPhone on September 9, Bloomberg reports that IDC has a bullish outlook on the device’s performance during its first year. Here are the details.
Apple is poised to unveil its first foldable iPhone on September 9, and IDC has painted a rosy picture of the device's performance in its inaugural year. According to Bloomberg, IDC senior research director Nabila Popal anticipates Apple will "deliver more than 10 million shipments" in the first year of availability for the foldable iPhone, despite its lofty price tag.
Samsung's Galaxy Z Fold 8, which boasts a comparable design to the rumored Apple device, starts at $1,899 with 256GB of storage and 12GB of RAM. Counterpoint Research's recent projection indicates Samsung maintained a 40% market share in 2025 but is expected to dip to 32% in 2026, with Apple set to capture 25% of the foldable smartphone shipments alone in 2026.
While Counterpoint's forecast pertains solely to the 2026 calendar year, IDC's estimate of over 10 million shipments covers the full first year of the iPhone Ultra's existence. Despite this, both reports remain optimistic about the foldable iPhone's potential. IDC asserts that Apple's entry into the foldable market will prevent a double-digit percentage decline for the category this year and predicts a stunning 18% growth next year.
Moreover, IDC projects Apple will eventually command a 40% share of all foldable smartphone shipments by 2027.
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