From Bournvita to ‘100% Pure’: Why is FSSAI tightening the rules on food claims? | Explained
The regulator said it has issued more than 150 notices to food companies in recent months over misleading advertisements, false claims and labelling non-compliance.
The Food Safety and Standards Authority of India (FSSAI) has been tightening regulations on food claims in a bid to prevent misleading advertisements and ensure accurate labeling. This move comes after Mondelez India withdrew health and nutrient-comparison claims around Bournvita, joining a list of major food and beverage companies, including Nestlé India, PepsiCo, and Coca-Cola India, that have been issued notices by FSSAI for false claims and labelling non-compliance.
The regulator's focus extends beyond the physical packaging, with increased scrutiny of e-commerce platforms and food-service establishments. Additionally, FSSAI has advised food businesses to avoid using absolute-sounding words like "100%" on labels, as these can create a false sense of superiority or purity in consumers' minds.
Brief written by urgent.news from The Hindu Health's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
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