Fitbit’s Founders Have a New Wearable, But It’s Not Really for Fitness

Fitbit's founders James Park and Eric Friedman have launched Luffu Link, a $300 wearable aimed at addressing the challenges of family caregiving for older adults. The device, priced at $300 or $250 for preorders, uses health sensors, LTE, and AI to monitor health, location, and safety for family members to keep track of their loved ones without constant phone calls.

Luffu Link combines health sensors, GPS, LTE, and voice logging, enabling users to record actions like taking medication or feeling unwell. Trusted contacts receive check-ins, location information, or requests for help, aiming to reduce the manual work involved in caring for relatives. The device tracks activity, steps, sleep, heart rate, and HRV, while GPS handles location.

Its physical button allows users to record voice updates about medication, symptoms, meals, or mood. Luffu's AI system learns a wearer's normal patterns and looks for meaningful changes, combining sensor readings with voice logs and other health data. The cellular plan is bundled with the device plan. Privacy concerns and sensor accuracy are challenges for the product, but Luffu Link's unique shared-care model may appeal to families looking for a convenient and trustworthy solution for monitoring their loved ones.