EC renews outreach plans for Gen Alpha, Z
The poll authority will target schoolchildren from classes 9 to 12, colleges and universities across the 4,123 Assembly constituencies of India
In a bid to engage with younger generations ahead of the 2029 Lok Sabha elections, the Election Commission (EC) has announced an enhanced outreach plan targeting Gen Alpha and Z. The EC officials revealed that there are approximately 14.78 crore individuals within the 18-26 age bracket, comprising 7.98 crore males, 6.79 crore females and 9,000 third gender.
To achieve this, the poll authority intends to establish 50,000 Electoral Literacy Clubs (ELCs) across the nation's 4,123 Assembly constituencies, with each constituency having a minimum of 10 clubs. The clubs will primarily engage with students in classes 9 to 12, spanning over 15 lakh schools, as well as 70,000 colleges and 1,400 universities.
The revamped campaign, known as ELC 2.0, aims to adapt to the rapidly evolving communication landscape and increasing reliance on digital platforms. As a result, the clubs will be digitally enabled, structured and continuously engaging, fostering direct interaction with young voters and grassroots stakeholders. The EC's move to target the younger demographic aligns with the goal of creating well-informed voters who can effectively lead future campaigns to educate people on the electoral process.
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