Did Maharashtra FDA chief Tukaram Mundhe target Shah Rukh Khan, Ajay Devgn over Vimal ad? He clarifies
Tukaram Mundhe said the rules apply to promoters as well as advertisers, while the FDA is also taking action against manufacturers and sellers.
Maharashtra FDA Commissioner Tukaram Mundhe addressed concerns over his recent show-cause notices sent to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff for endorsing Vimal, an alleged tobacco product. Mundhe clarified that the notices were issued under an existing rule and not at his personal discretion. He cited the Food Safety and Standards (Advertising and Claims) Regulations, 2018, which hold advertisers and promoters equally responsible for the truthfulness of promoted products.
Mundhe reiterated that the advertisements must be truthful and in line with FSSAI norms. If the actors fail to respond satisfactorily to the notices within 15 days, the FDA may impose a fine of up to ₹10 lakh and take further actions under the FSSAI Act.
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