DAZN Will Acquire EverPass in Bid to Expand NFL Sunday Ticket

London-based DAZN has rapidly expanded its presence in the United States by acquiring EverPass Media, a deal that grants the streaming service exclusive commercial distribution rights for NFL Sunday Ticket. This acquisition is part of a series of strategic moves within a six-month period aimed at increasing DAZN's foothold in the American market.

Following the merger, EverPass will be rebranded as "DAZN for Business," showcasing the company's transformation. The EverPass business, initially formed in 2023 by the NFL’s 32 Equity arm and RedBird Capital Partners, will now operate under the DAZN umbrella. The financial details of the acquisition are undisclosed. This purchase not only bolsters DAZN's offerings but also aligns with its goal of becoming a comprehensive platform catering to various customer segments, from individual sports enthusiasts to commercial venues.

"DAZN can now serve every type of customer in the U.S., from individual sports fans using the DAZN app to commercial venues," affirmed DAZN Group CEO Shay Segev. Within this new framework, DAZN for Business will maintain its exclusive rights for commercial distribution of NFL Sunday Ticket, similar to YouTube TV. EverPass's commercial operations have utilized a technology platform to distribute games to multiscreen venues.

A recent extension of their contract with satellite provider DirecTV, following negotiations, ensures that bars and restaurants won't be compelled to switch to streaming specifically for NFL Sunday Ticket. While some regions have shown resistance to moving to streaming for NFL games due to cultural and technological barriers, EverPass's commercial distribution rights also encompass streaming agreements with ESPN, Amazon, Peacock, and Apple TV, covering live games for numerous major leagues.

RedBird IMI, the leading investor in Front Office Sports, played a significant role in this acquisition.