Cinq à Sept Built a $200 Million Business. Now It Wants Your Attention.
The 10-year-old label has built a thriving womenswear business that outsells buzzier competitors. Its next goal is to grab some of that buzz for itself.
Cinq à Sept, a New York-based fashion brand, has built a $200 million business six years after going viral during the pandemic. The company is currently generating profitable double-digit sales growth and expanding its retail footprint. The brand's success stems from a sustainable approach, which was a departure from the previously dominant growth model seen in direct-to-consumer darlings like Everlane.
Founders Emily Current and Merritt Elliott, who previously achieved instant success with their denim brand Current/Elliott, took a different route for their second venture, The Great, which is now known as Cinq à Sept. The brand's founders aimed to create a sustainable and stylish fashion line that would resonate with the global fashion community.
In the past year, Cinq à Sept has been actively collaborating with other brands, with the latest partnership being with Williams-Sonoma. These collaborations have helped the brand to reach new audiences and strengthen its position in the market. As the company continues to grow, it remains committed to its sustainable approach, setting itself apart from its competitors and building a lucrative business.
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