Chris Hansen Buys Advertisements for His True Crime Streaming Platform Before Every Single Screening of A24's Primetime Movie
Chris Hansen, best known as the host of Dateline NBC’s To Catch a Predator series, has purchased advertisements for his streaming platform that will play before every single screening of A24’s upcoming film adaptation of his rise to fame, Primetime.
Chris Hansen, the host of Dateline NBC’s To Catch a Predator, has purchased advertisements for his streaming platform TruBlu to play before every screening of A24’s upcoming film adaptation of his rise to fame, Primetime. The trailer, reported by the Hollywood Reporter, depicts Hansen walking into a kitchen before greeting viewers with the familiar line, "I’m going to need everyone in the theater to take a seat right over there."
He then introduces TruBlu, a true crime-focused streaming network that features undercover stings, investigative reporting, crime documentaries, and other similar content. Initially, Hansen planned for the advertisement to call out Primetime as "a Hollywood fantasy version of real events," but due to concerns over backlash from A24, the line was omitted from the final version.
Hansen declined to attend a preliminary screening of the film, citing A24's insistence on a restrictive agreement that would have stripped him of his name, image, and brand, as well as any potential legal rights associated with the movie. A24 denies Hansen's claims, stating that he was asked to sign a standard non-disclosure agreement to prevent spoilers and protect their intellectual property.
Primetime, starring Robert Pattinson as Hansen, is scheduled for release in theaters on September 25, 2026.
Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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