Brewdog founder James Watt hits out at ‘total silence’ over new venture
Brewdog co-founder James Watt has hit out at the “total silence” surrounding his latest venture, a drink designed to prevent hangovers. The craft beer tycoon wrote on LinkedIn: “Normally, if I cough loudly, three journalists file copy about it. Yesterday we did a world first and the press said nothing. “Not a peep. Total silence,” [...]
Brewdog co-founder James Watt expressed frustration over the lack of press coverage regarding his new venture, a drink aimed at preventing hangovers. In a LinkedIn post, Watt lamented, "Normally, if I cough loudly, three journalists file copy about it. Yesterday we did a world first and the press said nothing. 'Not a peep. Total silence.'"
The craft beer entrepreneur has launched several new projects since Brewdog's sale to US cannabis company Tilray in March for £33 million, a fraction of its £2 billion valuation in 2020. Watt had attempted to prevent the acquisition with his own bid, which aimed to save jobs and reinstated the Real Living Wage. In July, he offered to buy Brewdog back from Tilray, but the offer was rejected.
Since the sale, Watt has been working to regain the trust of the "equity punks" who invested in Brewdog and missed out on returns from the Tilray deal. He has offered free shares in his new company, Second Best, to these investors and is also providing a 10% stake in the new soft drink, Fool's Fix, to its first 20,000 customers.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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