bhc Renovates First Hong Kong Branch
Chicken franchise bhc is accelerating its push into the local market by revamping its first Hong Kong branch, which serves as a bridgehead in its overseas business. Dining Brands Group said on August 26 that it had completely overhauled both the interior and exterior design and the menu lineup of bh
Dining Brands Group, the parent company of fast-food chain bhc, is revamping its first Hong Kong branch located in the Mong Kok area. The company completed the overhaul of both the interior and exterior design, as well as the menu lineup of the branch, which is the franchise's first overseas location. The renovation project includes the installation of an electronic display board and a media wall outside the store to increase visual impact.
Inside, the brand's signature yellow color and "One Star Chicken" sign are featured to strengthen its identity. A photo zone showcasing the franchise's main character, "Bburing," has also been added to the store. The menu lineup was tailored to suit local customer preferences, with the introduction of new dishes like the "Fish Cake Soup Platter" and a K-dessert menu that combines Korean-style hotteok and ice cream.
Dining Brands Group is also expanding customer touchpoints in other locations, including a new flagship store in Seoul, targeting foreign tourists. The company aims to raise its global brand awareness using the local data gathered from the renovation of its Hong Kong branch.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
