Autoindustrie: „Sie haben sich für zu groß und stark gehalten“: Deutsche Autobauer verpassen Boom bei China-Alternativen
VW, Mercedes und BMW suchen Alternativen zu den wegbrechenden Märkten China und USA. Eine exklusive Analyse zeigt: Sie sind spät dran. Konkurrenten entwickeln sich dort schneller.
Düsseldorf – Long-standing sales struggles have compelled German automakers to expand into alternative regions, as market shares of Volkswagen, BMW, and Mercedes-Benz are collapsing in China, facing tariffs in the US, and seeing minimal growth potential in Europe due to Chinese brands pushing further into the continent. Faced with these challenges, the conglomerates are increasingly focusing on regions that were previously considered secondary or tertiary, such as Indonesia, Thailand, India, Australia, and major markets in South America like Brazil and Argentina, where unexploited potential exists.
Sources within VW's supervisory board have revealed that the company has been prioritizing China for too long and has yet to effectively capitalize on growth opportunities in other regions, particularly India. However, despite the potential benefits, German manufacturers are experiencing below-average returns from these alternative markets, according to an exclusive Trade Publication analysis.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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