Autoindustrie: „Sie haben sich für zu groß und stark gehalten“: Deutsche Autobauer verpassen Boom bei China-Alternativen
VW, Mercedes und BMW suchen Alternativen zu den wegbrechenden Märkten China und USA. Eine exklusive Analyse zeigt: Sie sind spät dran. Konkurrenten entwickeln sich dort schneller.
Düsseldorf – German automakers are facing declining sales, forcing them to seek growth opportunities in alternative regions. China's market share in Volkswagen, BMW, and Mercedes-Benz is shrinking, while US tariffs are straining their business. European manufacturers anticipate limited growth in the foreseeable future due to Chinese brands expanding into Europe.
Recognizing the need for diversification, the companies are increasingly targeting markets that have previously been overlooked. Countries such as Indonesia, Thailand, India, Australia, and South American giants like Brazil and Argentina are now being considered as potential growth hubs. VW executives have admitted that they have focused too heavily on China for too long and have not adequately explored other emerging markets in the region, particularly India, which holds significant untapped potential.
However, the analysis reveals that German automakers are only marginally benefiting from the growth of these alternative markets.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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