Asure Software at Midwest IDEAS: growth plan leans on tax, AI

On August 26, 2026, Asure Software (ASUR) shared its growth strategy at the 17th Annual Midwest IDEAS Conference. The Austin, Texas-based company plans to expand across a large market using payroll tax, cross-selling and artificial intelligence. Asure expects 2026 revenue to range between $159 million and $163 million, with adjusted EBITDA margins of 24% to 25% and free cash flow of about $18 million.

The company's payroll tax offering is seen as the biggest upside opportunity, backed by few competitors and strong regulations. Asure is leveraging its direct sales, reseller acquisitions and strategic acquisitions to broaden its payroll and HR platform. AI tools, including the Luna agent, are being used to reduce costs, speed product work and improve customer service.

The company serves over 100,000 clients and 2 million employees, with 91% recurring revenue and 98% net retention. Asure's second quarter of 2026 showed continued growth, with total revenue increasing 23% and recurring revenue rising 19%. Adjusted EBITDA rose 48% year-over-year. In 2020, Asure reported $75 million in revenue and around 10% adjusted EBITDA margins; by 2026, it anticipates revenue to more than double and margins to do the same.

Wall Street analysts have given ASUR a Strong Buy rating with a potential 51% upside. The company's growth comes from direct sales expansion, organic growth through reseller acquisitions, and targeted acquisitions of complementary technologies.