Aspira engages consumers at RCCG campground with Viva, Oracare

Aspira Nigeria Limited, the producers of Viva Detergent and various household care products, recently engaged consumers at the Redeemed Christian Church of God (RCCG) Campground via an on-site consumer engagement initiative. The event showcased Viva Dishwashing Liquid, Viva Detergent, and Oracare Toothpaste, providing consumers with an opportunity to learn more about these products and their applications in daily life.

The initiative aimed to educate consumers on household hygiene, including dishwashing, laundry care, and oral hygiene, while also offering product demonstrations and retail sales.

Barbara Onianwah, Head of Marketing at Aspira Nigeria Limited, emphasized the company's commitment to connecting with consumers in familiar environments. She stated that each individual has unique routines and that everyday challenges necessitate accessible, user-friendly solutions. Aspira's engagement efforts at the RCCG Campground exemplify the growing trend of direct consumer interaction in Nigeria's FMCG sector, where manufacturers are actively seeking opportunities to interact with consumers in places where they are already present.

The engagement at the RCCG Campground not only promotes product awareness but also educates consumers on the benefits of using Aspira's household and personal care brands. Through these direct interactions, Aspira aims to foster stronger relationships with consumers and deepen their understanding of the company's offerings.