Apple just did something rare that signals big September event

Apple is set to hold a significant event in September, but this week the company made an unusual move by unveiling new products in late August. This rare occurrence could indicate a major announcement at the upcoming September event. Apple typically launches new products around March, with WWDC and software unveilings in June, followed by the big September event, and occasional October launches.

However, launching a product in late August is exceptionally rare, with only one instance in the past decade. The iMac in 2020 was the only product launched in August, but it happened due to COVID-19 forcing Apple to shift its iPhone event to October. Despite this, Apple surprised everyone this week by launching new Mac mini and Mac Studio models just two weeks before the September 9 event.

The products won't be available for purchase until September 22, suggesting that the early launch was not due to urgency. Instead, Apple likely chose to unveil these Macs early to make room for a larger lineup at the September event. Rumors suggest the event will feature at least five, and possibly up to nine or more new product releases.

Expected products include HomePod 3, Home security camera, AirPods 5, and potentially other unannounced items. This makes September 9 one of the most packed Apple events in recent memory.