Amaal Mallik slams ‘paid PR’ against Awarapan 2 song ‘Yeh Awarapan’: ‘They tried to bury us’

Music composer Amaal Mallik has responded to allegations that his song from Awarapan 2, "Yeh Awarapan," was the target of a paid PR campaign. In a series of Instagram posts, Mallik defended the track, dismissing attempts to compare it with the original's numbers, marketing budgets, or hype. He urged listeners to focus on the emotional connection and personal significance it carries, rather than superficial measures like streams and promotions.

Mallik also pointed out that the song didn't rely on corporate bookings or sponsored playlists to gain recognition. He emphasized that his music is a reflection of his emotions and experiences, likening it to his children. Despite facing criticism, Mallik remains confident in the song's lasting impact, stating that true art will always transcend algorithms and data.