YLAB shifts to sustainable model after 'Teach You a Lesson' success
For viewers who enjoyed the Netflix series “Teach You a Lesson,” one of the platform’s most-watched TV shows worldwide in the first half of this year, the webtoon “Get Schooled” may already sound familiar, as the show was originated from the comics. “Get Schooled” was produced by comic and media company YLAB, one of the pioneers of the Korean webtoon industry. Their portfolio of intellectual…
The webtoon company YLAB has transitioned to a more sustainable business model following the massive success of their Netflix series "Teach You a Lesson." This show was the platform's most-watched TV series globally in the first half of the year.
"Get Schooled," the webtoon series that served as the basis for the show, was created by YLAB, a pioneering company in the Korean webtoon industry. Their impressive portfolio includes popular titles such as "Jungle Juice," "Study Group," "Terror Man," and "IRL Quest."
For "Teach You a Lesson," YLAB produced both the original webtoon and the live-action series, demonstrating their capability to adapt their intellectual properties (IPs) into various media formats. YLAB CEO Kang Cheol-gu explained their strategy, stating, "Based on our previous experiences, we tried to address real-life issues that viewers could relate to through a clear cathartic structure that delivers a strong sense of excitement."
Additionally, YLAB focused on preserving the distinct personalities of the original characters and portraying their intricate emotional arcs. According to the CEO, this approach contributed to the show's widespread appeal and has now inspired a shift towards a more sustainable business model for YLAB.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- YLAB shifts to sustainable model after 'Teach You a Lesson' success koreatimes.co.kr
