X creates a new revenue model for creators — but will it actually win them over?
X's new "original content rewards program" seeks creators who publish high-quality content on the platform. Will it bring in more creators?
Digiday reports that X is set to launch a new revenue model for creators next month, dubbed the Original Content Rewards Program. This initiative aims to reward creators for producing high-quality, original content that showcases their creativity and expertise. The program is part of X's broader strategy to court creators, with SpaceXAI executives describing it as the "year of the creator."
However, the success of this program may be hampered by X's controversial feed, which media buyers and creator agents argue reduces its appeal compared to other platforms.
Brief written by urgent.news from Digiday's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
