Why Pizza Hut is dropping the ‘pizza’
To mark the start of the NFL season next month, Pizza Hut is dropping the “pizza” from its name—at least for a little while. “You can just call us HUT for the next 25 weeks,” the pizza chain wrote in a social media post with an image of a temporarily rebranded Pizza Hut storefront. On the restaurant’s facade, the “Pizza” part of the chain’s wordmark is covered up by a red banner showing a…
Pizza Hut is set to drop the word "pizza" from its name for the next 25 weeks, coinciding with the start of the NFL season. The pizza chain has unveiled a rebranded storefront, featuring a football covering the "Pizza" portion of its name. Pizza Hut's Chief Marketing Officer, Melissa Friebe, explains that the rebranding is a playful stunt aimed at football fans, suggesting that game day begins with "Hut."
This limited activation is being rolled out at select locations and will not result in a permanent logo change for the majority of Pizza Hut restaurants. The rebranding scheme is part of a wider trend among restaurant chains seeking to generate buzz and remain top of mind among consumers. The move comes at a challenging time for Pizza Hut, which recently changed ownership and announced plans to close around 250 U.S. stores.
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