Tate McRae Stars in Iconic Denim Brand’s New Campaign: ‘I’ve Been Dreaming of This for a Long Time’
The Canadian pop star follows in the footsteps of Justin Bieber, Kendall Jenner and Kate Moss.
Calvin Klein has unveiled its latest denim campaign featuring rising star Tate McRae, who will be the face of the Fall 2026 Feel the Fit line. The campaign, directed by Carlijn Jacobs, showcases McRae breaking into a choreographed dance while wearing the brand's High Rise Loose Jeans. McRae, a Grammy-nominated singer, expressed her excitement about the opportunity, saying, "I’ve been dreaming of this for a long time."
She also emphasized the confidence and personality that Calvin Klein jeans bring to her style, noting, "Every style has its own personality, but they all give you that same undeniable confidence." The campaign features clips set to the 1990 Deee-Lite classic "Groove Is in the Heart," which reached No. 4 on the Billboard Hot 100.
Calvin Klein Global Brand President David Savman highlighted the brand's legacy in denim, stating, "Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression." The campaign introduces three styles: the Low Rise Baggy Jean, High Rise Loose Jean, and 90s Straight Jean.
Tate McRae is not the only global star joining in; other ambassadors will follow her in the fall. Meanwhile, McRae teased her upcoming musical endeavors, revealing she has been recording new music after topping the Billboard 200 with her 2025 album "So Close to What."
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
