Social media stars create income, skills, businesses
From influencers and podcasters, to gamers and vloggers, SASMA 2026 showcases SA’s rapidly-evolving creator economy.
South Africa's burgeoning social media creator economy is gaining recognition as a vital source of income and entrepreneurial opportunities for the nation's youth, according to the nominees for the 2026 Openserve South African Social Media Awards (SASMA). The event, themed "Culture in Motion," underscores the significant role social media personalities play in shaping the nation's culture, entertainment, and online discourse.
Founded by entrepreneur Weza Matomane, the SASMA awards aim to honor and celebrate the achievements of creators, influencers, brands, and digital innovators who are driving South Africa's social media landscape forward. The nominees this year are diverse, featuring both established figures and emerging talents across various categories, including the highly competitive African Social Media Star of the Year and the new Digital Connector Award, which will be selected by Openserve and Telkom Group staff.
The awards ceremony will highlight the growing influence and economic impact of social media creators in South Africa, a country where youth unemployment stands at an alarming 47.4%, according to Stats SA.
Written by urgent.news from ITWeb's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
