Shakira & Burna Boy’s ‘Dai Dai’ Continues Its Global Charts Reign: Here’s How the Song Took Over
Sony Music U.S. Latin’s GM Esteban Geller talks about the song’s continued success, even one month after the end of the World Cup.
More than a month after the World Cup concluded, its official anthem "Dai Dai" by Shakira and Burna Boy remains at the top of global charts. The hit, released in May, blends Afrobeats, dance-pop, world beats, and reggaetón, merging the musical styles of the Colombian singer and Nigerian artist. The lyrics echo the spirit of the sport, promoting motivation.
A remarkable aspect is that 100% of the song's earnings go towards funding the FIFA Global Citizen Education Fund, which offers educational and soccer resources to children worldwide.
The song made history as the first-ever World Cup track to reach No. 1 on the Billboard Global Excl. U.S. chart on July 4, and it also reached the pinnacle of the Billboard Global 200. Even though Spain secured the 2026 World Cup title, "Dai Dai" has held the top spot for six weeks on the Billboard Global 200 and nine weeks on the Billboard Global Excl. U.S. chart.
Esteban Geller, the general manager of Sony Music U.S. Latin, attributes the song's success to the global connection it forged. "Ultimately, people connected with the song," he tells Billboard. "The World Cup provided an incredible platform, but it was the audience that transformed this opportunity into a global phenomenon."
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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