Samsung Showcases Gaming Ecosystem, Next-Gen Lineup at Gamescom 2026
On Aug. 25, Samsung Electronics announced its participation in Gamescom 2026, held from Aug. 26 to 30 in Cologne, Germany, to present a comprehensive gaming ecosystem spanning PC, console, and mobile platforms. Covering a 1,090-square-meter exhibition area under the theme "#PlaySamsung," the company
On August 25, Samsung Electronics announced it would participate in Gamescom 2026, taking place from August 26 to 30 in Cologne, Germany, to showcase a full gaming ecosystem across PC, console, and mobile platforms. The sprawling exhibition, themed "#PlaySamsung," spans a 1,090-square-meter area divided into four dedicated zones: Odyssey, Galaxy, Gaming Hub, and T1, providing hands-on experiences with the company's entire range of gaming monitors, mobile devices, SSDs, and headsets.
The Odyssey Zone, showcasing industry-leading displays such as the Odyssey G8 (G80HS), the first 6K gaming monitor, the 4K 240Hz Odyssey OLED G8 (G80SH), and the glasses-free Odyssey 3D (G90XF), allowed attendees to test popular games like Crimson Desert, Call of Duty: Modern Warfare 4, and Cyberpunk 2077. These were powered by the high-performance 9100 Pro SSD and JBL Quantum 950 headset.
Meanwhile, the Galaxy Zone, built on Samsung's Snapdragon 8 Elite Gen 5 Mobile Platform, featured high-end mobile gaming devices like the Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra. The Galaxy Buds 4 Pro offered low-latency audio. The area also highlighted Neural Frame Fusion, an AI-driven technology that enhances power efficiency while maintaining stable graphics performance.
The Gaming Hub and T1 Zones offered distinct experiences. The Gaming Hub Zone enabled users to stream cloud games on displays like the Samsung OLED TV (S95H) without a dedicated console. The T1 Zone provided direct access to gaming gear used by esports icon Sang-hyeok "Faker" Lee.
Beyond the zones, Samsung unveiled its 2027 Odyssey gaming monitor lineup, featuring cutting-edge display technologies, and introduced new portable SSD models. To engage visitors, Samsung incorporated elements of Korean PC café culture into its booth, including interactive mission-based reward programs and a Spatial Signage 3D activation that allowed visitors to have virtual encounters with T1 team members.
The booth stage also hosted the World Finals of the PUBG Mobile "#PlayGalaxy Cup" from August 27-28, featuring 10 top global teams competing for the championship.
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