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Why Reese’s Book Club is betting big on ‘micro-communities’

On an August weeknight, a group of no more than 100 people—primarily women—occupied a small, AstroTurf-covered slice of Hudson Yards on Manhattan’s west side. Reclined on beach chairs or scrawling book recommendations on a floor-length mirror with purple marker, the group debated the merits of audiobooks versus hardbacks, writing to…

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