London follows Dublin as college football host city. Are more European locations in game plan?

College football expansion abroad is gaining momentum, with London hosting its first-ever Union Jack Classic in September. Brian Dubiski, CEO of the Union Jack Classic, acknowledges that bringing college football to Europe is challenging, but sees a growing appetite for the sport. The inaugural event features a Big 12 Conference matchup between Arizona State and Kansas, with organizers aiming for 60,000 fans.

Dublin has proven successful, hosting an annual event with a title sponsor and travel company co-organizer. The game against TCU and North Carolina in Dublin is seen as a gateway to Europe, with the hope of expanding to other territories and sports like college basketball. However, challenges remain, such as educating local fans about the differences in school spirit and marching bands, and securing sponsors.

Dublin offers a template for success, featuring a multi-year contract with Wembley Stadium and plans for additional games in Germany and Brazil.