Lego's revenue surged 21% in the first half of 2026, hitting a record $6.5 billion
Operating profit rose 22% to roughly $1.7 billion as the toymaker launched over 330 new products and expanded its retail footprint
Lego reported a record first-half revenue of 41.9 billion Danish kroner, or approximately $6.5 billion, marking a 21% increase from the same period in 2025. Constant currency revenue grew 26%, with operating profit rising 22% to 10.9 billion Danish kroner, or about $1.7 billion. Net profit surged 32% to 8.6 billion Danish kroner.
Consumer sales expanded 22%, fueled by demand across the product range, outpacing the global toy market and increasing market share. CEO Niels B. Christiansen attributed the success to the broad appeal of Lego's product portfolio and culturally relevant brand experiences. The company introduced 332 new sets, including popular themes like Speed Champions, Botanicals, Technic, Icons, and Star Wars.
Lego SMART Play, a sensor-based interactive feature, and a partnership with Pokémon were also launched. Sporting partnerships with Formula 1, the FIFA World Cup 2026, and K-pop property KPop Demon Hunters further boosted consumer demand. With 1,106 branded stores globally, Lego invested 1.9 billion Danish kroner to acquire 29 Lego and Legoland Discovery Centres from Merlin Entertainments.
Capital spending increased to 4.6 billion Danish kroner for factory expansion and upgrades. Construction continued on new facilities in Virginia and Billund, Denmark, set to open in 2027. Lego began construction of its largest solar park in Billund, featuring 160,000 panels capable of generating 99 gigawatt-hours of electricity annually by 2027.
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