Lagos: Opposition candidates lament signage fees ahead of 2027 elections

Opposition politicians and members of political parties in Lagos State have expressed their discontent over the high signage and outdoor advertising fees imposed ahead of the 2027 general elections. These stakeholders argue that the exorbitant charges could disadvantage opposition parties and candidates with limited financial resources as political activities ramp up.

They have called on the Lagos State Government and relevant regulatory bodies to reconsider the fees and establish a more affordable framework for political advertising. The cost of obtaining permits and displaying campaign materials has reportedly increased significantly, making it challenging for candidates with fewer financial resources to compete effectively for public visibility.

The Lagos State Signage and Advertisement Agency (LASAA) reviewed its rates in February. As the campaigns for the National Assembly and presidential elections began this week, many opposition candidates have not placed any signboards. A review of the updated LASAA rates revealed that the costs vary depending on the advertisement size and location, ranging from N500,000 to over N5,000,000 per month.

Certain billboards near the Murtala Muhammed International Airport can cost up to N4.9 million. Furthermore, political advertisement permits on billboards in Lagos come with a non-refundable application fee of N500,000 for outdoor billboards larger than 15 square meters. Opposition figures, including Comrade Bayo Ogunleye, a former Chairman of the National Conscience Party (NCP), have voiced their concerns.

"It is a pity we are having this kind of situation," he lamented. "If my party, NCP were on the ballot, we would have contested this. We would have challenged them that no, I want to do my advert and I don't have one naira to pay. We can then go to court. The present political parties are the same, they cannot challenge."