Kalshi strikes deals with five MLB teams, eyes a separate league partnership

Kalshi, a rapidly expanding prediction markets platform, has inked multi-year brand partnerships with five prominent Major League Baseball teams. This includes The Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. The deals allow Kalshi to promote its brand through stadium advertisements, digital and radio campaigns, and branded spaces within the teams' stadiums. The Dodgers, for instance, will grant Kalshi naming rights for a Golden Glove Bar.

This strategic move comes as prediction markets surge in their pursuit of sports partnerships. In 2026, baseball-related contracts on the Kalshi platform reached nearly 13 billion, a staggering 36-fold increase from 355 million contracts traded in the same period last year. Adam Barrick, Kalshi's head of sports partnerships, emphasized the logical extension of fan enthusiasm towards America's most cherished baseball teams.

Currently, Kalshi is also in discussions with Major League Baseball about a potential partnership with the league itself. Recent months have seen baseball teams signing marketing deals with prediction market platforms, such as Polymarket's agreement with the New York Yankees, Novig's multiyear pact with the New York Mets, and MLB's memorandum of understanding with Commodity Futures Trading Commission.

This follows a broader industry trend, with prediction markets already securing deals with U.S. leagues, individual teams, and FIFA.

The World Cup, set to begin this year, will see ADI PredictStreet as its first official prediction-market partner. Major League Baseball has also established a memorandum of understanding with the Commodity Futures Trading Commission to share information regarding potential integrity concerns in baseball-related event contracts.

Kalshi's expansion into the MLB sphere is part of a wider push by prediction market platforms to secure partnerships beyond baseball. This includes U.S. leagues, individual teams, and FIFA. This story originally appeared on Fortune.com.