Good Good ad and the initial response criticized by PGA Tour CEO

PGA Tour CEO Brian Rolapp expressed disappointment in the response to a controversial ad created by Good Good and Callaway Golf. The ad, which has since been deleted, showed Good Good's Garrett Clark pushing a fellow member of the group after she reached for his new driver. The video prompted strong criticism on social media, and while it is no longer available on Good Good and Callaway platforms, it continues to circulate.

Good Good and Callaway initially issued apologies through social media statements, with Good Good stating they would continue to promote inclusivity in golf. However, Rolapp was not satisfied with the initial response, calling it "concerning" and "disappointing." He acknowledged that the situation is still evolving, but stated that Good Good's recent actions show progress.

Callaway CEO Chip Brewer also apologized for the ad, admitting that the approval process for the video was flawed. PGA Tour CEO Rolapp questioned whether Good Good had taken enough accountability, describing the initial response as "defensive and late." He added that the situation is still fluid, and the PGA Tour will continue to monitor and work with Good Good moving forward.