For the ‘Smoke’ Main Titles, There Was One Right Idea: Burn Stuff Up, Backward
TheWrap magazine: "It ended up being a little more work than ‘Well, we’re going to light it on fire and see what happens,’" says Digital Kitchen director Mason Nicoll The post For the ‘Smoke’ Main Titles, There Was One Right Idea: Burn Stuff Up, Backward appeared first on TheWrap .
The title design for the Apple TV series "Smoke" featured a unique approach to showcasing burning objects in reverse. Unlike the typical sliding objects seen in other high-profile title sequences, "Smoke" chose to burn items and then reverse the process, allowing the ashes to reform into recognizable objects like paper, gloves, and a milk bottle.
This concept was one of four pitched by the creative studio Digital Kitchen, but it was ultimately chosen for its ability to reveal story details while maintaining a sense of mystery. The design process involved extensive testing to determine which objects would burn best and how to present them in a way that complemented the show's storyline.
The shoot required specialized equipment and precautions due to the extreme temperatures involved, and postproduction was equally challenging, with the team working to create a cohesive and engaging title sequence. The final result was praised for its simplicity and idiosyncrasy, perfectly capturing the tone of the series and making for a memorable introduction.
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