Famous London bakery fires warning shot at Saudi copycat
The bakery did a stellar job knocking off the OG, as social media users in Saudi Arabia celebrated the arrival of the London shop.
A London bakery called Arôme fired a warning shot at a Saudi copycat that opened a nearly identical replica store in Khobar. Arôme posted on Instagram that the Saudi bakery, using their brand name and logo, is not affiliated with them. The Khobar bakery's logo closely resembled the London one, except for a missing circumflex accent.
Social media users in Saudi Arabia celebrated the arrival of the London-style bakery, which combined Asian flavors with French patisserie techniques. However, the celebration ended quickly as Arôme's Instagram account was deleted, and the bakery's developer, Roaya, did not respond to requests for comment.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
