Ellas, de Netflix y ellos, de HBO Max: así es el público de cada plataforma

In May 2021, more than 28.8 million individuals in Spain accessed at least one streaming platform, representing 69% of the population with internet access. The audience was nearly evenly divided between 14.27 million women and 14.56 million men. However, women spent more time per month on these platforms, averaging seven hours and 47 minutes, compared to men's six hours and 19 minutes.

The largest demographic was individuals aged 45 to 54, while Generation Z used streaming services the most, averaging eight hours and 27 minutes per month. The most popular time to use these platforms was on Sundays, between 7 to 9 PM.

During the month of June, Netflix topped the list as the platform with the most unique users, with 14.5 million users, or 35% of the internet population. It also had the highest average monthly usage time, at four hours and 16 minutes. Prime Video followed with 12.8 million unique users. RTVE Play, which saw a significant increase in users due to the World Cup, ranked third with almost eight million users in June, surpassing Movistar Plus, which had six.7 million.

Disney+ had six.4 million unique users, and DAZN increased from 4.5 million in May to 6.1 million in June. HBO Max and Atresplayer had over four million unique users, with Mediaset Infinity close behind at 3.8 million. 3Cat rounded out the top ten with two million unique users.

When analyzing the data by gender, Prime Video was the most evenly balanced platform, with nearly equal male and female users. Netflix, Disney+, and HBO Max had small gender differences, with slightly more women in Netflix (54.6%) and Disney+ (53.6%), while HBO Max had more men (53.5%). The disparity was more pronounced in RTVE Play (60.4% men) and DAZN (69.4%) during June, possibly due to the World Cup.

Age distribution showed that Netflix's primary audience was between 25 and 54 years old (51.2%), with the 45 to 54 age group being the largest. Prime Video had a similar distribution, with a slightly higher percentage of users over 65. RTVE Play had the highest percentage of users over 45 years old (56.4%), with 17.6% being over 65.

Movistar Plus had the largest proportion of users above 65 years old, at 58%, with the 45 to 54 age group being the most prevalent. Disney+ had a younger audience, with 11.1% being between 4 and 15 years old, and the lowest percentage of users over 65 (6.9%). Disney+ had its highest audience percentage among those aged 25 to 54 (54.6%).

DAZN saw the most significant increase in older users during June, with 53% of its audience being over 45 years old. HBO Max had the most significant following among those aged 25 to 54 (53.1%), with the 25 to 34 age group being the most notable (18.6%).