Delhi HC stops FSSAI from cancelling ITC licence over ‘100%’ claims on Aashirvaad atta
Delhi HC stops FSSAI from cancelling ITC’s licence over ‘100%’ Aashirvaad atta claims as the court considers the regulator’s jurisdiction.
The Delhi High Court has temporarily prevented the Food Safety and Standards Authority of India (FSSAI) from cancelling ITC's licence over claims made on the packaging and advertising of Aashirvaad M.P Chakki Atta, stating that no decision regarding the cancellation will be made until the next hearing. The dispute revolves around the use of "100% Atta & 100% Madhya Pradesh Wheat" on the product label and in promotional material, which FSSAI objected to.
The regulator had directed ITC to remove these claims, but the company challenged the regulatory action, arguing that the notice was issued before the 30-day period given to respond to allegations had expired. The court has granted protection to ITC until the next hearing, as the jurisdiction issue needs to be resolved. The court is also expected to issue an order on Monday, August 31, concerning a separate petition filed by AWL Agri Business Limited against FSSAI regarding claims made on their products.
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