Criterion to establish brick-and-mortar home in Canada at Cinema Cellar

Criterion, a home entertainment company known for its curated collection of films, is establishing a physical presence in downtown Toronto through a partnership with its Canadian distributor Cinema Cellar. The company will open its brick-and-mortar location during the Toronto International Film Festival next month. Cinema Cellar, formerly known as Unobstructed View, acquired Criterion's physical media distribution rights after the Blu-ray maker presented a mobile version of its famous Criterion Closet at TIFF last year, allowing visitors to tour the space for three minutes each and select films from its collection.

The new Criterion store will be located on John Street, near the TIFF Lightbox and Cineplex's Scotiabank Theatre Toronto, and will feature films from various labels besides Criterion.