Callaway CEO Apologizes for Good Good Ad
The company had previously said it was "disappointed by the content.”
Callaway CEO Chip Brewer apologized for a controversial ad featuring a co-branded driver with Good Good Golf, a prominent YouTube channel-turned-golf brand. The video, which depicted violent actions, was initially posted early Friday morning and sparked outrage among golfers and media personalities. Callaway CEO Brewer stated that the company had approved the video before it was posted and apologized sincerely.
The company is conducting internal and external investigations and has already implemented changes to its approval processes. Good Good, which has over 2 million subscribers on YouTube, removed the video and expressed regret for depicting actions that are not aligned with their brand values. Good Good CEO Matt Kendrick acknowledged the mistake and pledged to donate proceeds from the driver campaign to an organization supporting women in their local community.
The controversy has prompted calls for Golf Channel to drop Good Good as the title sponsor of its Fall Series event.
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- Callaway CEO Apologizes for Good Good Ad sports.yahoo.com
