Bournvita maker acts after notice as FSSAI steps up crackdown on misleading claims
The Bournvita issue had drawn scrutiny in 2023 over its sugar content and nutritional claims, particularly its marketing to children
Indian food giant Mondelez has pulled back health and nutrient-comparison claims for its Bournvita brand following a notice from the Food Safety and Standards Authority of India (FSSAI). The regulator has ramped up its crackdown on misleading food advertisements, issuing over 150 notices to companies including Nestlé, PepsiCo, and Coca-Cola.
The FSSAI has been particularly vigilant in targeting claims made to children, with Bournvita having been under investigation in 2023 for its sugar content and nutritional assertions. Companies named by the regulator have been directed to remove related advertisements from e-commerce platforms.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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