Apple shares behind-the-scenes video for its fun new Mac mini ad
Apple today published a fun commercial promoting the new Mac mini with M6 . Now, the company has shared a short behind-the-scenes video showing some of the (extensive) work that went into producing the ad. Watch it below.
Apple has released a behind-the-scenes video showcasing the extensive work that went into creating their new advertising campaign for the Mac mini with M6 processor. The company shared the video on its Instagram account, providing Instagram users with a glimpse into the production process. In the video, animators Justin Rasch and Scott DaRos, along with art director Josh Mahan, explain the various techniques and materials employed during the ad's creation, including stop-motion time-lapses and other animations.
Although the ad may not be as whimsical as the company's previous TikTok campaign for the MacBook Neo, it remains engaging and enjoyable once the audience learns about the amount of effort that went into its production.
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