Al-Khubara Promenade in Qassim boosts economy and tourism

Al-Khubara Promenade, situated in the Qassim region, has become a significant economic and tourism hub, utilizing its strategic location on King Fahd Road (Qassim–Madinah Expressway). This prime positioning makes it an essential stop for travelers and visitors alike, while also showcasing the region's agricultural, handicraft, and heritage products.

The promenade seamlessly integrates commercial activity with tourism and entertainment events, stimulating economic movement and supporting local farmers, small businesses, and entrepreneurs. A notable aspect of the project is its focus on local products, particularly dates, with around 160 retail stores and 40 kiosks spread across nearly 50,000 square meters.

Inspired by Najdi identity and local architecture, the promenade's design features dedicated areas for products, food, crafts, and entertainment. This cultural and heritage dimension enhances the overall experience for visitors. The promenade's significance is particularly pronounced during the date season, when it hosts the Al-Khubara and Riyadh Al-Khubara Date Festival for 2026, from August 1 to September 15.

This festival combines date and local product marketing with heritage and entertainment events, benefiting farmers and producers through increased visitor traffic. As part of the Sheikh Mohammed bin Ibrahim Al-Khudair Endowment's development projects, Al-Khubara Promenade contributes to local development, empowers youth, women, and family businesses, and transforms the site into a destination that merges shopping, entertainment, and the promotion of Qassim's products and heritage.