Technology: drones, robots, cars: AI in end devices offers new opportunity for Europe's chip makers
NXP's head of technology registers a "gigantic" increase in demand. If AI applications become established in everyday life, the Europeans could catch up with Nvidia.
NXP's Lars Reger predicted at the CES in Las Vegas earlier this year that the cloud hype would subside and Artificial Intelligence would gain traction on end devices. While he was wrong about the cloud business, his prediction about decentralised AI has come true, with AI models being executed directly on device chips instead of being processed in data centres.
Reger reports a huge surge in demand, creating a very large market. This trend, known as "Edge AI" or "Physical AI", presents new opportunities for European semiconductor companies, including NXP, Infineon, and STMicroelectronics.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
