SLIM and NANASKA partner to strengthen finance and leadership skills for marketers

The Sri Lanka Institute of Marketing (SLIM) and NANASKA (Pvt) Ltd have formed a strategic partnership to enhance executive education, professional development, and knowledge sharing for marketing professionals. The collaboration kicks off with the launch of the Finance and Leadership Masterclass, an executive program aimed at improving financial understanding, strategic decision-making, and leadership skills among marketers.

Enoch Perera, President of SLIM, emphasized the importance of combining creativity with commercial acumen and strategic leadership in the marketing field. “The future of marketing belongs to professionals who can marry creativity with commercial understanding and strategic leadership,” he stated. NANASKA's Executive Director, Channa Gunawardana, echoed similar sentiments, highlighting the need for marketers to possess a strong grasp of finance, commercial strategy, and leadership to drive meaningful business outcomes.

He expressed pride in partnering with SLIM to deliver an innovative executive learning program that equips marketing professionals with practical knowledge and confidence to lead in a rapidly evolving business landscape.

Manthika Ranasinghe, Vice President of Education & Research at SLIM, noted that professional education must align with the changing demands of the industry. “This collaboration allows us to offer a learning experience that merges academic rigor with real-world business insights, enabling marketers to build capabilities that are essential in today’s corporate environment,” she remarked.

Rajiv David, Vice President of Events & Sustainability, added that such strategic partnerships create opportunities for continuous professional development while promoting stronger collaboration between marketing and finance.

This partnership signifies a significant step forward for Sri Lanka’s marketing community by merging the strengths of SLIM and NANASKA. Beyond the Finance and Leadership Masterclass, the collaboration lays the groundwork for future programs in emerging fields such as artificial intelligence, digital transformation, and business leadership, further bolstering the expertise of Sri Lanka’s marketing professionals.