Shein to make market debut in Hong Kong next Tuesday

Shein, the fast-fashion retailer, announced on Monday that it will make its market debut on the Hong Kong stock exchange on September 1. The company expects to raise up to HK$13.86 billion (US$1.7 billion) by offering 280 million shares at a price between HK$47.60 and HK$49.50. This long-awaited listing is anticipated to value the group at close to US$27 billion.

Founded in China and headquartered in Singapore, Shein has its factories mainly in China, which sets it apart from competitors due to its rapid product design, efficient production, and supply chain. The company is known for its vast selection of products at very low prices, positioning it alongside Amazon in the United States. With the funds raised from the IPO, Shein aims to enhance its technological capabilities and expand its international presence.

In 2025, the company reported a full-year net profit of US$2.06 billion but suffered a $99 million quarterly loss due to the United States removing an import duty exemption on small packages. Shein's headquarters were moved to Singapore between 2021 and 2022 to avoid increased global scrutiny of Chinese firms. Despite this, the company continues to leverage China's large, low-cost textile manufacturing sector and sophisticated e-commerce logistics network.

Shein has a significant European customer base of 156 million average monthly users, placing it among the top e-commerce platforms in the continent, alongside AliExpress and Amazon. However, the company has faced scrutiny over its environmental impact and allegations of human rights violations. Despite these challenges, Shein maintains a zero-tolerance policy against forced labor, as stated by its executive chairman.