RNZ tops trust survey, lifts radio and digital audiences
After sagging in the first survey of the year, RNZ National is "coming after" its commercial rival in the latest results.
RNZ has topped a recent trust survey, increasing its radio and digital audiences, according to data released by GfK. After a decline in the first survey of the year, RNZ National regained 509,200 listeners, while Newstalk ZB saw a slight decrease to 656,900. Music stations The Breeze and More FM had higher audiences than RNZ National, with Morning Report still trailing Newstalk ZB in the weekday morning slot.
However, the gap between the two shows narrowed in the latest survey. RNZ Concert saw a slight increase to 163,800 listeners. Overall, commercial radio audiences decreased by 65,000 to 3.43 million. RNZ's website experienced strong growth, with 1.78 million unique users in July, up 8.3 percent from June, marking its highest ever recorded.
The website audience has more than doubled in three years, surpassing nzherald.co.nz and Stuff. Additionally, RNZ has made significant strides in social media, with over 1.1 million followers across its main accounts. This growth aligns with RNZ's position as the most-trusted news source for New Zealanders, as indicated by a Verian survey.
The survey showed that RNZ received higher trust scores compared to other media brands, including Stuff, Whakaata Māori, and Sky TV. RNZ Chief News Officer Mark Stevens attributed the results to RNZ's commitment to delivering quality, original, and relevant news, information, and entertainment across platforms. Stevens emphasized that RNZ remains focused on earning and maintaining the trust of its audience, acknowledging the ongoing challenges posed by political and commentator attacks on the public's trust in journalism.
Written by urgent.news from RNZ Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
