Payment Choice Helps Decide Where Nearly Two-Thirds of US Shoppers Buy
A merchant can win the product search, the price comparison and the trip to checkout, only to discover that how a customer wants to pay can still influence where the purchase ultimately happens. Payment acceptance now influences merchant choice for 65% of U.S. shoppers, according to the “Global Digital Shopping Index: U.S. Playbook, The New […] The post Payment Choice Helps Decide Where Nearly…
A merchant's choice of accepted payment methods can determine where nearly two-thirds of U.S. shoppers make their purchases, according to a joint report from PYMNTS Intelligence and Visa Acceptance Solutions. This figure has increased from 58% in January 2023 to 65% in January 2024. Payment preference is particularly influential among consumers who are already among the most active digital shoppers, with AI shoppers finding acceptance of their preferred payment method even more decisive.
Among AI shoppers, 78% said payment acceptance sways their shopping location, compared to 40% for non-AI shoppers. AI users also made an average of 52 buying-related digital shopping days per month, nearly double that of non-users. Payment acceptance also becomes more significant when consumers use mobile devices while shopping in-store, with 16% checking accepted payment methods in March 2026, up from 11% in 2024.
Merchants are advised to ensure consistent payment acceptance across all channels to reduce the risk of losing customers due to payment issues.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
