P.E.I. teenager goes viral with ‘Manne of Green Gables’ videos
A 16-year-old from Prince Edward Island, known as the "Manne of Green Gables," has gained over a million views on social media for promoting a gift shop featuring Anne of Green Gables-themed merchandise. Jack Pickering, who works at Shop and Play in Borden-Carleton, P.E.I., created a video walkthrough of the parlour while dressed as Anne.
The video went viral on the store's Instagram account, leading to a surge in views from 40,000 to over 100,000 in a matter of days. This success has prompted the business to produce more Anne-themed videos, including promotional content for local products. The shop's owners, Barbara Fall and her son, attribute the increase in foot traffic and sales to the viral videos.
Marketing experts suggest that small businesses should embrace the creativity of younger employees, like Pickering, to better engage with social media users. However, they recommend implementing clear guidelines to ensure the content remains professional and confidential.
Written by urgent.news from Winnipeg Free Press's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
